Core values are：
The view of right and wrong is the power to create users.
Always focus on the user, not only to meet user needs, but also to create user needs; Only with a mannish wind can we constantly negate ourselves, challenge ourselves, and reshape ourselves -- to achieve change and win in change.
These two forms the intrinsic genetic characteristics of sustainable development: not changing with the world, but developing in accordance with the development of The Times.
This gene, together with each "two-innovation" (entrepreneurship and innovation) spirit, forms the core competence characteristic of maintaining competitive advantage in an ever-changing market: the more the world changes, the faster the users change, and the longer the inheritance.
The spirit of entrepreneurship and innovation is the unchangeable gene of culture.
The invariable concept gene is not only the guidance to the employee's personal development concept, but also the restriction to the employee's values. The concept gene of "always take the user as the right, take oneself as the wrong" requires employees to have two creative spirits.
The spirit of entrepreneurship is the spirit of entrepreneurship. Every employee is encouraged to have the spirit of entrepreneurship. From being managed to being independent, to turning the impossible into the possible, to becoming the CEO.
The essence of the spirit of innovation is to create differentiated values. The creation of differentiated value comes from the creation of new user resources.
At the core of the two creatives is the emphasis on targeting the first competitiveness. The goal remains unchanged, but in order to achieve the goal, we should take an open view, integrate and use all resources effectively.